Message From The President and CEO

Market Expansion

Services

Castelmec is a strategic partner, who provides customizable solutions for companies looking to grow their business in South America. Utilizing a comprehensive package of specialized services –

from market analysis  and strategic planning to marketing and sales, from importation and logistics to post-sales support – Castelmec brings products to South American markets in the most efficient and

cost effective way possible.  

Castelmec is the world’s first Market Expansion Services provider specializing in direct exports to South America. Our go-to-market strategy is the most efficient and effective way to launch your product(s) in South America.

We are so confident of our launch strategy that we invest our own marketing dollars along with you. With our Market Expansion Services, clients have been able to penetrate South American markets, increase sales,

margin and market share, while growing their brand into a truly global entity. Castelmec follows a multi-step process to qualify your product and company’s fit for South American markets and our services.

The process successfully concludes with Castelmec placing purchase orders for your product. Castelmec’s established regional platform eliminates the need for separate distributors or manufacturers

representatives in each country. Castelmec positions its customers to access and serve all South American markets with one point of contact.

Castelmec delivers growth in South America. Over the course of 20 years, we created a transparent, direct line to your South American trade channel utilizing Castelmec’s legal entities, local operations and infrastructure.

Our Services Include:

• Regional sales and support coverage for every major market, in South America.
• A team of customer service representatives, from South America, in South America
• A dedicated sales team to market and sell your product(s)
• Full supply chain management and logistical support – importation, warehousing, distribution
• Product purchasing power – credit capacity to cover your clients’ sales
• Strategic planning and reporting
• Full IT infrastructure, CRM, ERP
• Full-time call center and technical support
• Region-specific marketing campaigns
• Warranty registration and post-sales service

Additional Services Include:

• Market Research, Product Test Marketing
• Product Registration
• Regulatory Compliance
• Importer of Record
• Customs Clearance
• Channel Management
• Field Marketing
• Order Fulfillment
• Invoicing & Transaction Processing
• Trade Shows/Fairs/Exhibitions/Seminars
• Market and Sales Training

Note: Castelmec is a Business Expansion Services company, not a traditional distributor and or manufacturers representative.

South America is one of the world’s most dynamic regions. Emerging economies and rising personal incomes create a business environment that offers growth opportunities as large as any in the world.

However, for foreign manufacturers and exporters, South America presents a significant number of business challenges:

• South America is not one market it is 13 separate markets, each with its own unique regulatory, currency and logistical complexity.
• With exchange-rate fluctuation and transaction processing delays, financial matters can become unpredictable.
• Unforeseeable risks, such as logistical issues and political instability can create volatility in product demand.
• Cultural differences can complicate business. For example, South American customers demand more services, shorter lead times, warranty and defective guarantees, credit, delivery and maintenance.
• Communications technology improvements now enable online tracking and interaction between customers and suppliers. This created an expectation of transparency and real-time responses.
• The risk of mismanagement, at any stage of the supply chain, threatens an enormous unforeseen expense. For many companies, this proves to be prohibitive.

With so many challenges to a successful sales campaign, thousands of companies have been unable to profit from South American markets.

Until now.

Castelmec has a strong sales and marketing presence, an unparalleled logistics network, a world-class information infrastructure, an established team of experienced professionals, and a proven process.

Castelmec’s Market Expansion platform moves your product into South American markets for a fraction of the time and expense it would cost you to do so.

Castelmec will offer its customers an introductory market analysis in exchange for a completed Client and Product Questionnaire.

Having accepted a product for expansion, Castelmec will determine the necessary expansion funds and invest along side our client, matching their marketing dollars necessary to build the market insight, brand awareness and customer base. This builds strategic market knowledge necessary to assess long-term viability of your product in South America.

Castelmec is compensated on performance. We sell your product. We get paid. Unlike a distributor, Castelmec will not drive manufacturers margins down. Castelmec works with our manufacturers to increase overall profitability.

Castelmec’s product committee goes through an analysis of your products’ potential in the region with information submitted by you and analysis performed by our Team. Once we confirm the product’s viability, we go to work selling your products as we build your brand.

With years of experience, a distinctive approach to the region and a highly developed network of people and technology, we are confident that Castelmec can serve all of your business expansion and profit-generating goals for South America.

Thank you for your interest in Castelmec.

Sincerely,

Michael Wadden

President and CEO